Every product needs a robust business model to scale

➽ From idea to commercial strategy

➽ Establishing longterm partnerships

➽ Building real patient centricity

➽ Transformational leadership

You know your product. But how do you price it, position it, and build a model that scales?

I help you design a business model and go-to-market strategy that is grounded in how healthcare systems actually work. We'll define your value proposition, identify your real decision-makers, and build a launch plan you can execute.

• Business model design

• Go-to-market strategy and process

• Portfolio and brand positioning

• Product launch planning

You want pharma as a partner or investor. But you don't know what they need, or who to talk to.

This is where most startups lose months — or years. I spent 20 years inside big pharma. I know how decisions are made, what a credible proposal looks like, and how to build the trust that turns a conversation into a partnership.

• Understanding the pharma business model and decision processes

• Crafting proposals for partnership or investment

• Navigating pharma organisations

• Building long-term, results-oriented partnerships

You want patients involved — but don't know how.

I help you build a structured, meaningful process for engaging patients and patient associations at the right moments, so your product reflects real-world needs and your partners see a credible development approach.

• Defining a patient-centric development process

• Principles and practice of patient engagement

• Connecting with patients and patient associations

You're scaling — and the team, structure, or leadership needs to catch up.

Sometimes a startup needs more than advice. I can step in as an interim leader, join your board, or work directly with your leadership team to build the organisational capability you need for the next stage.

• Interim or fractional leadership

• Non-executive board membership

• Board advisory

• Leadership mentoring and organisational development