Healthcare Advisory for Digital Health Success | IGNITED VISION

Digital health strategy is easier than executing it.

➽ Building your digital health business

➽ Partnering with or investing in startups

➽ Patient centricity by co-creating

➽ Building a digitally minded team

You want to work with healthtech startups — but how do you select, and partner with them?

Most pharma and MedTech companies underestimate how different the startup world operates. A promising startup can quickly become a frustrating partnership if the fit isn't right or the expectations aren't aligned. I help you evaluate startups with the right lens, structure proposals that are attractive to both sides, and build partnerships that create real, measurable value.

Startup assessment and business model evaluation
Evaluating digital health go-to-market fit
Structuring and issuing a Request For Proposal
Building long-term, outcome-focused partnerships

You have a digital health strategy. But how do you turn it into a commercial model that actually works?

Building a digital health business inside an established life science company requires a different playbook — new business models, different go-to-market logic, and a brand approach that fits both your legacy and your ambition. I help you design and execute a strategy that is commercially sound, realistic to implement, and built for the healthcare ecosystem you're operating in.

Business model design for digital health
Go-to-market strategy and commercial planning
Brand and portfolio strategy
Product launch planning

The strategy is clear. But does your organisation have the culture, structure, and leadership to deliver it?

Digital transformation isn't just a technology challenge — it's a people and culture challenge. I work with leadership teams to build the organisational capability needed to operate credibly in the digital health space, whether that means interim leadership during a critical transition, board-level guidance, or direct mentoring of your team.

Interim or fractional leadership
Non-executive board membership
Board advisory
Leadership mentoring & Organisational development

Life science and MedTech companies know they need to move into digital health. The strategy is signed off. The intent is real. But translating a traditional Pharma or MedTech organisation into one that can build, partner, and compete in the digital health space — that's where most companies get stuck.

I help you close that gap!

Digital health doesn't run on pharma timelines, pharma budgets, or pharma logic. Startups move faster, work differently, and need a very different kind of partner than a traditional licensing deal. Building something internally requires capability your organisation may not yet have. And doing it all while managing existing business pressures means most digital health initiatives stall before they scale.

What you need is someone who understands your world deeply — and the digital health world equally well.

That translator role is rare. It's what I do.

„We noticed an exceptional communication style of understanding our Pharma-DNA and translating it into the start-up driven DTx-world - and vice versa“

- Dr. Katja Pütter-Ammer, MEDICE Arzneimittel Pütter GmbH & Co. KG

What I help you with:

Not sure where your biggest blocker is?

Let's find out together. In 30 minutes, I can help you pinpoint exactly where your digital health strategy is losing momentum — and what to do about it.

Book a free intro call

Co-creation with patients goes beyond advocacy.

I help you define and implement a patient-centric development process that is structured, credible, and meaningful — not just a checkbox. Whether you're building a new digital product or evolving an existing one, getting patients and patient associations involved at the right moments leads to better products and stronger market access stories.

Defining a patient-centric development process
Principles and practice of patient engagement
Connecting with patients and patient associations